Privacy Policy

Effective Date: 02/15/24

This Privacy Policy was last updated on [11/29/2024].

At Vixen Lux, we value your trust and are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share your personal information when you visit or make a purchase from our website. By accessing or using our services, you agree to this Privacy Policy.

1. Information We Collect

We collect various types of information to provide and improve our services, process orders, and communicate effectively with you.

1.1 Information You Provide Directly

When you interact with Vixen Lux, you may provide:

  • Personal Information: Name, email address, phone number, billing and shipping addresses, and payment details.
  • Account Information: Login credentials if you create an account.
  • Order Information: Details of purchases made, including product selections and preferences.

1.2 Information Collected Automatically

When you use our website, we may collect:

  • Device Information: IP address, browser type, operating system, and device identifiers.
  • Usage Data: Pages visited, time spent on pages, links clicked, and other site activity.
  • Cookies and Tracking Technologies: Small data files used to track preferences, session information, and browsing habits.

1.3 Information from Third Parties

We may receive additional information about you from third parties, such as:

  • Payment processors.
  • Social media platforms (if you interact with us via those platforms).

2. How We Use Your Information

We use the information we collect to:

  • Process Orders: Fulfill purchases, manage payments, and deliver products.
  • Customer Support: Address inquiries, resolve issues, and improve customer experiences.
  • Marketing: Send promotional emails, newsletters, or SMS updates (with your consent).
  • Analytics: Monitor website performance and user behavior to enhance functionality.
  • Legal Compliance: Comply with legal obligations or enforce our Terms of Service.

3. Sharing Your Information

We may share your personal information with:

3.1 Service Providers

Third-party vendors who assist us in providing services, including:

  • Payment processing.
  • Order fulfillment and shipping.
  • Marketing and analytics tools (e.g., Google Analytics).

3.2 Legal Obligations

We may disclose your information if required to:

  • Comply with applicable laws, regulations, or legal processes.
  • Protect the rights, property, or safety of Vixen Lux, our customers, or others.

3.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.

4. Your Rights

Depending on your location, you may have specific rights regarding your personal information:

4.1 Access and Updates

You can access, update, or correct your personal information by logging into your account or contacting us directly.

4.2 Opt-Out of Marketing

You can unsubscribe from email or SMS marketing by following the opt-out instructions in our communications or contacting support.

4.3 Data Deletion

You may request the deletion of your personal information, subject to legal and business retention requirements.

4.4 California Consumer Privacy Act (CCPA)

If you are a California resident, you have additional rights under the CCPA, including the right to know what personal information we collect and the right to request its deletion.

4.5 General Data Protection Regulation (GDPR)

If you are located in the European Union, you may have GDPR rights, such as data portability and the right to restrict processing.

5. Cookies and Tracking

We use cookies and similar tracking technologies to:

  • Remember user preferences.
  • Analyze website traffic and improve performance.
  • Deliver targeted advertisements through third-party services.

You can control cookie preferences through your browser settings. However, disabling cookies may limit your experience on our site.

6. Data Security

We implement industry-standard security measures to protect your personal information. However, no data transmission over the internet or storage system is 100% secure. By using our website, you acknowledge and accept these inherent risks.

7. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these sites. We encourage you to review the privacy policies of any third-party sites you visit.

8. Children’s Privacy

Vixen Lux does not knowingly collect or solicit personal information from individuals under the age of 13. If we learn that we have inadvertently collected information from a child under 13, we will delete it promptly.

9. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Changes will take effect immediately upon posting on our website. Your continued use of the site signifies your acceptance of the updated policy.

10. Contact Us

If you have questions, concerns, or requests regarding your privacy, please contact us:

Thank you for trusting Vixen Lux with your personal information.